The CROOT Idea
The CROOT Universe began with a small plastic bottle cap. We once imagined making durable caps that could be reused for a long time and recycled responsibly. That idea has yet to become reality, but it gave us a character.
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Today, we are proud to have a large team:
— fabric manufacturers and a sewing workshop,
— marketplace sales managers,
— artists, writers and editors,
— singers and musicians,
— programmers and web developers.
We all work to help children love our hero as much as we do.
CROOT: A Russian Idea That Became a Universe
What is CROOT? It is more than a brand. It is a real universe born from an idea we poured our hearts into. We are a Russian team, proud to create our work here in Russia, with our own hands, our own vision and a character that speaks to everyone who feels the rhythm of a new era.
It all began with an ordinary plastic cap. We dreamed of helping the environment by making long-lasting caps that could be used for years and recycled simply and responsibly. Although we could not fully realise that project, the idea led to the birth of CROOT and became the foundation of an entire world: the CROOT Universe.
Today, CROOT is much more than merchandise. It is a cultural movement with its own reality, rules, heroes, sounds and imagery. We create more than clothing and online games—we create stories people want to believe in, enter and stay inside.
Every CROOT product is shaped by skilled hands. We work with local factories that make high-quality, durable fabrics suited to different weather conditions. Experienced professionals in our sewing workshop turn each sketch into something with a soul. From cutting to the final stitch, every step is completed with care, attention to detail and love for the craft.
We actively develop marketplace sales so that our products are available throughout Russia. Our managers understand the market, analyse trends and respond quickly to demand. Every day they work with platforms, monitor logistics and feedback, and keep our collections available. Thanks to them, CROOT T-shirts, tops, shorts, skirts, hoodies and sweatshirts reach real customers.
The CROOT world is about meaning as well as style. Artists create its signature imagery and illustrations, writers develop its mythology, and editors shape every word as part of the story’s foundation. Together they build a narrative universe in which every character, word and image belongs to a shared vision. Our content is lively, thoughtful and truly distinctive.
Sound is an important part of the experience. Talented Russian musicians in our team express the brand through bold, stylish and joyful music. We release children’s songs, produce music videos and record audiobooks. CROOT lives not only on screens but in the headphones of listeners who feel the rhythm of our world.
Professional developers bring the CROOT Universe to life online through our websites, services and games. They create interactive pages, animation, integrations and imaginative digital experiences. Their work turns CROOT websites into portals where children can read, watch, draw, sing, dance and grow.
Our team brings together the ideas and energy of people who want to change the world. Each contributor is a star, and together we form a galaxy. Our hero is more than a fictional character: he reflects our dreams and values. We are creating a world people will want to return to, and we hope children will love our hero as much as we do.
Welcome to the CROOT Universe. It begins here in Russia, but it has no borders.