What Is the CROOT Brand?

The project now includes children’s clothing, storybooks and colouring books, a music album and an online game. At its heart is our cheerful plastic robot CROOT and his friends.

CROOT: A Brand That Makes Childhood Brighter

What makes childhood unforgettable? Laughter, imagination and true friends. These ideas inspired CROOT, a unique children’s universe that brings together creativity, play and kind-hearted stories.

Today, CROOT is an entire world where every child can find something to enjoy: stylish clothing, exciting books, cheerful music and online games.

Meet CROOT, the cheerful plastic robot at the centre of our universe. Together with his friends, he travels through star systems and distant planets, encounters unusual situations and learns about honesty, kindness and helping others.

Here is a closer look at what the CROOT project already includes.

We create more than branded children’s clothing—we create a mood. Every CROOT T-shirt, skirt, sweatshirt, pair of pyjamas or hat is part of a colourful story. Our prints are inspired by the adventures of CROOT and his team.

From everyday and sportswear to hats and clothing for boys and girls, every detail is carefully considered. We use quality, child-safe materials with comfort and style in mind. We believe beautiful, comfortable clothing helps children feel free to be themselves.

Our collection includes storybooks about CROOT’s adventures that encourage imagination and a love of reading. Young artists can bring their favourite characters to life in our colouring books. Every text is written especially for children in clear, warm and humorous language.

What would childhood be without music? Our album features cheerful, rhythmic and memorable songs inspired by CROOT’s story. They are made to be enjoyed again and again at home, in the car or on a walk, lifting the spirits of children and parents alike.

CROOT is entering the digital world. Our online game lets children join their favourite characters in interactive adventures. The robot game encourages attention and thinking while bringing plenty of joy through safe play, engaging levels and colourful design.

Board Games

Our board games offer fun and educational space adventures for the whole family. They help children follow rules and develop logic, attention and teamwork. Each game tells a new CROOT Universe story in which players help the hero solve challenges.

🛠 CROOT Construction Set

The construction set lets children create something unique. Safe, thoughtfully designed pieces become robots, spaceships and fantastic machines while developing fine motor skills, spatial thinking and creativity.

We want children to do more than watch and read: we want them to act, create, experiment and learn from mistakes, just as they do in real life. Every CROOT play format helps children discover their potential.

We created CROOT to fill childhood with colour, curiosity and kindness. It is a universe built on real values: friendship, imagination and creativity. Every new direction opens another horizon.

Join CROOT and let childhood be what it should be: bright, joyful and truly happy.

With care for your children,

CROOT the Robot